The session is over…now what? In the final part of my series on setting up a successfull headshot session. I talk about my practices after a shoot to insure an awesome customer service experience. I talk about the power of word of mouth, reviewing your images, and delivering your images. I lead it off with a great shot of the awesomely talented Zach Sutton, of Zach Sutton Photography. Zach is another kick ass headshot photographer based in Albuquerque, NM. Zach flew out to LA recently just to get a headshot, we had an awesome time and I learned a lot from him. Actors in the New Mexico area better look this guy up! Head over to Fstoppers.com for the full article.
This month has been crazy! We got back from San Diego shooting the Marriott in the Gaslamp district. I promptly headed back out of town for the day to shoot a music video, and then back to NYC to start an epic month of headshots in NYC. I had a roster of really fantastic clients this month. Headshots for me were fairly slow all summer and then BOOM! September and October have just rocked. On top of all of this I headed upstate to photograph the fall colors, and next week I’m going to start my next little personal video project of NYC.
On the Headshot front it’s been amazing this month. It always amazes me that 98% of my business is word of mouth, and now by extension social media. As much as blogging, Facebook, and Google+ can all drain hours of our lives it is very important to interact with our clients and encourage them to spread the word. Every couple months Google calls me to find out if I want to pay for a better rank (which mine is already pretty good). I often reply with a no. I tell them that even with all the amazing technology we have today, word of mouth for me, has still transcended it all. Most all of my clients find me from a friend, and I try to encourage this as much as possible with occasional referral deals, and so forth. Another item on the headshot agenda will be putting together another blogroll that is strictly for showcasing my clients and the work they have done or are currently doing as well. I have had clients recently appear in ads or articles for GQ, Bass Clothing, Nikon, Orlando Tourism, and more! So I want to be showcasing this more, and my clients rock so they deserve to shine! More on that to come!
It’s been a very stressful, exciting, and scary year, as I’ve been super busy with hotel and headshot work, which is amazing, but my wife and I are also going to move to LA and setup shop there. As a business owner who is self employed it makes sense on a number of levels. I tend to enjoy shooting outside for my headshots as much as possible, and living in LA will enable me to have the potential to make more money, and work more year round. It’s scary because I’ve become comfortable, and I enjoy the modest measure of success I’m having in NYC (and I LOVE NYC). My business has grown considerably in just 4 short years, and substantially in the last 2. Photography is hard to make money at, and I’m proud to be where I am. This of course leads to reservations about LA. All of this is natural but it just shows how important it is for any creative to challenge themselves, and not be afraid to be uncomfortable for awhile when your gut says 2 conflicting things. I will be coming back to NYC twice a year to start; for a week or two to shoot headshots, and based on my investigation of the idea so far there seems to be a lot of interest…so headshots are about to become Bi-Coastal!
I’m slowly pushing ahead into more and more video, and I’m looking forward to having more mobility in LA to enable me to formulate some creative projects that I have been wanting to do, which can be logistically a pain to pull off in NYC. I’m going to work on developing a video reel both for actors to accompany headshots, and their websites but also for real estate, hotel work, and some personal stuff, focusing on cinematography, and lighting. I’m also pushing to develop a portfolio with a couple projects geared at putting together a body of work that can appeal to a more commercial market, this will probably include some current works and some new ones I’m working on the concepts for now.
The change will be good and refreshing and in the end will be the best for me in the long term I think. More to come, for now enjoy a few highlights from the headshot side this month!