It’s 2015…Time to change a few things
Most successful photographers I know keep their sanity by doing a lot of personal work along with their paid work. Finding a balance to those two things can be challenging. I have been fortunate in the sense that when I got my business started I began doing a fair amount of work right away, between my headshots and hotel jobs I was staying pretty busy. Which, on one hand, is awesome and I’m very fortunate. On the other it hasn’t left much time to truly execute my own idea’s. Now I place a lot of blame on myself, and one of my major goals for 2015 is to stop talking about the things I want to do and just do them. It can be hard. You are traveling and shooting and it all seems awesome until you hit a wall going “why the hell am I not shooting the ideas bouncing around in this tiny brain of mine?”. Aside from my own laziness there are several other possibilities, one of which is that I’m tired. Running your own business can be exhausting. Always searching for more clients, branding, looking for ways to better market yourself, more ways to earn, and with my big commercial hotel jobs sometimes the start to finish process of completing those jobs can take a month. I shoot a hotel for a week and come home and spend another 2-3 weeks editing everything. When you spend days editing it can be hard to break away. I’m very much an all or nothing person which can be great when it comes to getting stuff done, but very detrimental if I’m in the “nothing phase”. All of that stops now. I’ll be an all or nothing person for the rest of my life, but it’s time to make a change and make time for my own creative endeavors.
It’s another challenge to overcome. Some days I just feel creatively stuck, and to be honest I have to real justification for it.I have plenty of opportunities not to be, and sometimes I think I just get lost in my own creative thoughts to the point that I just don’t know where to begin. Seems silly, and it is. There is a little guy inside me going “why don’t you start with getting outside with a camera dumbass”. All true. No more excuses. I think there comes a time in every creative’s journey where they feel like they are hitting a ceiling. I think these ceilings come in stages. You get a ceiling when the business is new and you are just starting to get steady work, and another when you are trying to figure out how to take your business to the next level. It’s time to pick up a sledgehammer and just start swinging.
My goal for this year is two fold. On the hotel and architectural front, I want to obtain some more high end clients. I want to shoot some seriously sexy properties, and that means I might need to give away a bit of work to make it happen.
On the headshot front I’m going to push even harder in LA. I knew leaving NYC would come with a temporary drop in headshot sessions. While I’m not dead by any means, I’m not as busy as I was in NYC…to be expected, but word is spreading and it will take some time to build up even more clients.
On the personal front I’m going to be working on a project that includes both video and stills. The stills will be aimed at taking my portrait work into a more commercial zone, and working with video is something I have always wanted to do. It’s time to make it all happen. More to come.
2015…I’m going to own you 🙂